Apex Athletics is a manufacturer and distributor of sports medical equipment serving athletes and sports professionals nationwide. I have handled several ongoing projects for them across product photography, lifestyle photography, print advertising, and technical product design.

For product photography I shot and edited their full product line for use on their website and marketing materials. I also conducted two on-location lifestyle shoots, one at Northwestern University and one at Conant High School, producing action and context photography that shows their equipment being used in real athletic environments. Those images are used across their advertising and website.

I designed a print advertisement for Apex Athletics that ran in Training and Conditioning Magazine, a national publication serving coaches and athletic trainers across the country.

On the product design side I created technical DXF drawings from existing product specs for use in die cut manufacturing. That work required understanding production requirements and delivering files to exact specifications that could go straight to the manufacturer.