Building Broad is a Chicago area property management company. The owner had a logo they had created themselves as a jpeg file but no formal brand system behind it. I used that logo as the foundation to build out a complete brand identity, keeping the original font and logo mark but developing the guidelines, color system, and visual standards needed to apply it consistently across everything.

From there I designed the full suite of brand materials: updated logo files in proper formats, letterhead, stationery, business forms, a large format street banner, and exterior building signage. I also updated their LinkedIn presence to bring it in line with the new brand standards.

The result was a business that went from having a single jpeg to a complete, professional identity system they could apply consistently across print, signage, and digital channels.